We're in the business of starting and maintaining one-to-one conversations. We plan and implement fully-integrated campaigns that speak directly to your individual customers and prospects.
So why are we Lite? Because times have changed. Clients want leaner, smarter, better solutions and higher ROI. We're the low-calorie option that delivers the same great taste but with all the fat taken out.
The internet has changed the way in which organisations speak with their customers and prospects. Regardless of the medium – virtual or physical – the 'internet-factor' has altered the entire process of communication and the expectations of individuals.
We operate in all channels, traditional and digital, whilst accepting every audience now lives in a digital landscape. Simply, we're in the business of starting and continuing one-to-one conversations with our clients' customers.
What is also key is how we do this. We believe in keeping things simple and only bringing to bear the required energy to complete the objective – this is the 'Lite approach'. A lean, efficient, quick and correctly resourced team will deliver the same outcome but at a lower cost.
Involved direct mail and email to drive respondents to their own unique microsite. We developed a comedy card concept that achieved major cut-through in this typically conservative B2B arena.
The sales force followed up via telephone any traffic to the microsite. The campaign achieved a 7% response rate.
Firstly we created the identity and branding for this series of events being run by Office Depot. Then we planned and delivered the communication programme – comprising direct mail, email, web registration site and further printed support for the event.
The first event aimed at Procurement and Facilities Management professionals was a huge success achieving full attendance and fantastic feedback.
More events will take place this year utilising the same strategy and adapted creative.
We developed and delivered this brand awareness direct mail pack for Office Depot. Aimed at their entire prospect base the pack underlined the extensive benefits Office Depot provide for their customers. The idea behind it was to demonstrate that customers want things to simply be 'RIGHT'. To achieve this Office Depot have a highly sophisticated network of Distribution Centres around the country which ensure everything is RIGHT.
Office Depot have briefed Lite to plan and deliver an integrated campaign to promote their Managed Print Solution service to existing customers. Comprising direct mail, email and campaign microsite the objective is to identify leads for sales force follow up.
Conceptually we looked to use the data in a clever and engaging way. A comedic route was also favoured as a way to achieve cut through in a highly competitive, noisy and typically conservative B2B arena.
Office Depot have briefed Lite to plan and deliver all required communications for a major business lead generation push. Lite will be take charge of prospect data and use this to roll out a personalised direct mail, email and microsite campaign. Each prospect will be directed to a bespoke microsite tailored to them and their needs.
Lite will deliver all aspects of the programme including creative, data management, print, mailing, email build and deployment, and microsite design, build and hosting.
